7 years ago today, I quit my corporate job without a real plan (or any savings, or any clue of what I was getting myself into…) and took a two-week trip to Hawaii before diving headfirst into the unknown. Here are 7 things that I’ve learned over 7 beautiful, messy, purposeful, successful, painful, incredible years.
I just got off the phone with a dear soulpreneur friend. She had recently finished writing new copy and offers for her website that are bold and deep and intuitive and a bit mystical. Perfect for attracting a specific type of client. But after a recent conversation with a successful business owner who wants to hire her, […]
I want to stand for a new paradigm of marketing and business – one rooted in respect, integrity, and love. I want to speak to your intelligence, not your fears; to the highest version of you and your business. I want to meet you in a realm beyond mental and emotional manipulation. A realm where we walk side by side, co-creating the life and business of your dreams.
In my opinion, there are two categories of entrepreneurs. Which one do you fall into?
A simple-yet-powerful exercise that will completely shift the way you build your brand & business.
The evolution of my brand – my identity, my business model, my niche, my message – continues to unfold in ways that surprise me. While I know another rebrand doesn’t surprise anyone who knows me well, there is something deeper going on: this is a representation of me getting closer and closer to who I really am…
Brand building comes down to 3 things: soul, strategy, and style. They’re like 3 legs of a stool; without one, you’ll fall… or at least teeter uncomfortably, struggling to find balance.
I believe wholeheartedly that our businesses are portals for self-actualization. That the truest expression of our purpose is not only our clients’ medicine, but ours too. I believe that the work we are here to bring forward is the work we need the most. Put simply, we must let our work work us.
In my 10+ years as a brand consultant, marketer, and entrepreneur, one thing has become very clear: building a magnetic brand is contingent on how well you know, listen to, and trust yourself. I spent years trying to build my business the 'right' way, but once I let my soul take the driver's seat, everything changed. Now, this is what I'm here to teach you: soul first, then strategy... creating alignment (and success) from the inside out.