Focusing on one unique message or positioning for your brand is a smart, strategic thing to do. But there’s a catch – your one thing might not be what you think it is.
I have a story to tell you. This is a story about misalignment and mistakes, about fears and insecurities, about divine timing and expansive visions…
The word “brand” (and the education and resources surrounding it) are still quite nuanced – it can mean different things to different people. This is why I want to share with you the two essential components of a brand to help set up you up for success in 2022 and beyond.
In March 2021, I launched a new website and brand for my company, Studio Co.Creative. I wrote a blog post outlining the reasons for this refresh and relaunch, explaining how the business has evolved and what the new vision is. I ended the blog by writing: My original purpose, to help mission-driven businesses create greater […]
As I sit here and prepare to launch this website, I’m staring at a blank blog page. I have dozens of blogs from my other past and present websites, and hundreds of half-written posts scattered throughout my phone and journals and Google Drive. It would be so easy to copy a few into this new […]
In my 10+ years as a brand consultant, marketer, and entrepreneur, one thing has become very clear: building a magnetic brand is contingent on how well you know, listen to, and trust yourself. I spent years trying to build my business the 'right' way, but once I let my soul take the driver's seat, everything changed. Now, this is what I'm here to teach you: soul first, then strategy... creating alignment (and success) from the inside out.