7 years ago today, I quit my corporate job without a real plan (or any savings, or any clue of what I was getting myself into…) and took a two-week trip to Hawaii before diving headfirst into the unknown. Here are 7 things that I’ve learned over 7 beautiful, messy, purposeful, successful, painful, incredible years.

I just got off the phone with a dear soulpreneur friend. She had recently finished writing new copy and offers for her website that are bold and deep and intuitive and a bit mystical. Perfect for attracting a specific type of client. But after a recent conversation with a successful business owner who wants to hire her, […]

I want to stand for a new paradigm of marketing and business – one rooted in respect, integrity, and love. I want to speak to your intelligence, not your fears; to the highest version of you and your business. I want to meet you in a realm beyond mental and emotional manipulation. A realm where we walk side by side, co-creating the life and business of your dreams.

A simple-yet-powerful exercise that will completely shift the way you build your brand & business.

The evolution of my brand – my identity, my business model, my niche, my message – continues to unfold in ways that surprise me. While I know another rebrand doesn’t surprise anyone who knows me well, there is something deeper going on: this is a representation of me getting closer and closer to who I really am…

Brand building comes down to 3 things: soul, strategy, and style. They’re like 3 legs of a stool; without one, you’ll fall… or at least teeter uncomfortably, struggling to find balance.

In my 10+ years in the entrepreneurial, branding, marketing, and sales world, I have noticed that most people in this field (myself included) are always working so hard to become ‘better’. But what if the true work of building a magnetic brand was less about becoming something or someone…

If you’re a soul-led entrepreneur, you have likely experienced moments of tension in your business. As you grow, parts of your brand, or business model, or content, or offerings, or clientele, etc. will start to feel “off” or sticky. In this blog and video, I share how to recognize those moments of tension, how to move through them without burning out, and teach you my exact framework for uncovering the next evolution of your business and brand.