I want to stand for a new paradigm of marketing and business – one rooted in respect, integrity, and love. I want to speak to your intelligence, not your fears; to the highest version of you and your business. I want to meet you in a realm beyond mental and emotional manipulation. A realm where we walk side by side, co-creating the life and business of your dreams.

The evolution of my brand – my identity, my business model, my niche, my message – continues to unfold in ways that surprise me. While I know another rebrand doesn’t surprise anyone who knows me well, there is something deeper going on: this is a representation of me getting closer and closer to who I really am…

Brand building comes down to 3 things: soul, strategy, and style. They’re like 3 legs of a stool; without one, you’ll fall… or at least teeter uncomfortably, struggling to find balance.

If you’re a soul-led entrepreneur, you have likely experienced moments of tension in your business. As you grow, parts of your brand, or business model, or content, or offerings, or clientele, etc. will start to feel “off” or sticky. In this blog and video, I share how to recognize those moments of tension, how to move through them without burning out, and teach you my exact framework for uncovering the next evolution of your business and brand.

The word “brand” (and the education and resources surrounding it) are still quite nuanced – it can mean different things to different people. This is why I want to share with you the two essential components of a brand to help set up you up for success in 2022 and beyond.