I just got off the phone with a dear soulpreneur friend. She had recently finished writing new copy and offers for her website that are bold and deep and intuitive and a bit mystical. Perfect for attracting a specific type of client. But after a recent conversation with a successful business owner who wants to hire her, […]

A simple-yet-powerful exercise that will completely shift the way you build your brand & business.

The evolution of my brand – my identity, my business model, my niche, my message – continues to unfold in ways that surprise me. While I know another rebrand doesn’t surprise anyone who knows me well, there is something deeper going on: this is a representation of me getting closer and closer to who I really am…

I believe wholeheartedly that our businesses are portals for self-actualization. That the truest expression of our purpose is not only our clients’ medicine, but ours too. I believe that the work we are here to bring forward is the work we need the most. Put simply, we must let our work work us.

In my 10+ years in the entrepreneurial, branding, marketing, and sales world, I have noticed that most people in this field (myself included) are always working so hard to become ‘better’. But what if the true work of building a magnetic brand was less about becoming something or someone…

If you’re a soul-led entrepreneur, you have likely experienced moments of tension in your business. As you grow, parts of your brand, or business model, or content, or offerings, or clientele, etc. will start to feel “off” or sticky. In this blog and video, I share how to recognize those moments of tension, how to move through them without burning out, and teach you my exact framework for uncovering the next evolution of your business and brand.

The word “brand” (and the education and resources surrounding it) are still quite nuanced – it can mean different things to different people. This is why I want to share with you the two essential components of a brand to help set up you up for success in 2022 and beyond.