This one’s for the mission-driven & the heart-centered; the leaders who care to live into their values and believe that purpose and profit are not mutually exclusive.
You may have found yourself a bit off-track, unsure of how to pivot your brand, communicate your message, or align your team or offerings as you grow. You might not be fully clear on your vision or how big it could be. But you’re ready to go from your 1.0 to your 2.0, and to regain confidence and clarity in how you show up in the world. You want to reconnect with (and expand) your purpose — to do big things and make a big impact, because anything less would be a disservice to your dreams.
The Brand Capsule® process is the mirror that helps create this new level of clarity: it draws out the truest and most beautiful parts of your brand, connecting it with a workable strategy that becomes the guiding light for every business and brand decision. In this program, I will empower you to:
Know how to systematically align your business and brand in a simple yet powerful way
Uncover the heart & soul of your business, letting it inform your strategy (allowing decision-making to be lighter and easier)
Communicate the essence of your brand — visually and verbally — so that designers, writers, and other creatives or team members can easily execute on your vision
Know how to connect your purpose with your dream clients' goals, helping them see you as the choice to help solve their problems
My proven 3-step process has been designed to extract your wisdom, passion, and expertise, and synthesize it in a way that creates alignment, consistency, and meaningful results.
Knowing now who you are, what you do, why, and for whom, we can define your Brand Style. We want the outward portrayal of your brand to communicate the full brilliance of your business.
Next we get crystal clear on who your dream clients really are, and how your business's products & services are the natural bridge between your purpose and their desired transformation.
The first step to creating a truly authentic and resonant brand is to uncover the heart & soul — the purpose, vision, and values — of the business. This is where we go deep and dream big.
Before we dive into the process, we must first set the context of what an aligned brand actually is.
This process isn’t just about achieving the end result of creating a strong brand — it is about teaching you how to think and operate in alignment with the heart and soul of your business and brand, and giving you the tools to make efficacious decisions as your business grows, pivots, and scales.
It would be impossible to create a strong strategy for a purpose-driven business without first connecting to its "why".
Our intention in Brand Soul is to explore and uncover the true essence of your business — its Purpose, Vision, and Values — in an expansive way. This is the hardest (heart-est) part of the process because it goes deep, but it will set the foundation for every decision that's to come.
Remaining rooted in the Soul of your business, we can strategically craft the mechanics of how it lives its purpose: who it's Serving, what its Offerings are, and what its Mission is.
By intimately understanding who your people are and how your business offerings connect with their values, we are able to position your brand to achieve its vision while creating resonance and results.
Here we take all the goodness of your brand's Soul and Strategy and create clear guidelines for how it shows up in the world: what it wears (its Aesthetics), what it's called (its Name, including sub-brands and taglines), and how it speaks (its brand Voice).
Building a system that ensures consistency and cohesiveness, while expressing the true essence of the brand, is how impactful decisions can be made in your business.
Now for the final step: you will be guided through synthesizing and refining all of the wonderful work you've done, resulting in your own custom Brand Capsule® — a living, breathing document to guide the way for all business decisions.
Your Capsule isn’t something to sit on a digital shelf only to be referenced at your annual planning meetings — this is the North Star you (and your team) can rally around, charting the course to success.
To ensure you get the best results possible, I have created a private community (on Circle, not Facebook!) where you can ask questions, share your work for feedback, and connect with other purpose-driven entrepreneurs. I also host a monthly Office Hours call where you can put your hand up for hot seat coaching, or simply offer support and feedback to your community. As soon as you invest in the program, you'll receive your invitation to join – we can't wait to welcome you!
The program guidebooks are available for immediate download in your course portal, but there is something to be said for putting physical pen to paper. We will mail you a physical copy of the 140-page guidebook so you can work offline, giving your eyes a break from the screen and your heart the space to go deep. (Note: depending on what country you live in, shipping could take up to a few weeks.)
Immerse yourself in the energy of a live workshop experience! As a program participant, you will receive one free ticket to The Brand Capsule LIVE virtual event, plus a special discount for The Brand Capsule LIVE in-person event.
2023 event dates are yet to be scheduled — keep an eye out for the announcements so you can use your special bonus!
— Alisha O.
"I am a numbers person and struggle to understand anything branding or marketing related. Robyn's depth of understanding is absolutely remarkable. Her ability to tease out what is truly important is a rare skill. Now I feel confident that my brand is truly reflective of who I am and what I do."
In my 10+ years as a brand consultant, marketer, and entrepreneur, one thing has become very clear: building a magnetic brand is contingent on how well you know, listen to, and trust yourself. I spent years trying to build my business the 'right' way, but once I let my soul take the driver's seat, everything changed. Now, this is what I'm here to teach you: soul first, then strategy... creating alignment (and success) from the inside out.
Short answer: every phase. Long answer: I usually find the sweet spot is at the 3-7 year mark. It's around this point that an entrepreneur will feel the discomfort from outgrowing the "1.0" version of their brand. Their vision and offerings have evolved, their expertise has grown, and their clients have grown too. The Brand Capsule® helps them get clear on who they are now, integrating their hard-won learning and growth.
However, dozens of new entrepreneurs have deeply benefited from this process. The Brand Capsule® has allowed them to build their business faster and on a stronger foundation, and is a process they can revisit at every new phase in their entrepreneurial journey.
First things first: brand strategy is business strategy through the lens of your brand. Brand identity (also known as branding, or brand communications) is one of the many ways through which your brand strategy comes to life. The Brand Capsule® focuses on brand strategy, however the outcome (your final Capsule) will include high level visual guidelines. If you're not a proficient designer, I highly recommend you work with an expert to bring your brand visuals to life. I work with a handful of exceptional designers, and am happy to connect you with the right one based on your brand strategy.
For added context, check out my videos on the difference between brand strategy and brand communications and how to save money on design projects.
YES! The designers that I work with love when our clients come into the design project armed with their unique Brand Capsule®. It allows them to jump right into their favorite part — designing — rather than waste time trying to pull out the vision from the client.
If you're a designer, send me a message to be added as an affiliate partner for The Brand Capsule®. You'll receive free access to the program for your own benefit and commission for every client you bring in. Let's create a world with more beautiful, impactful, purpose-driven brands – together.
I truly believe there are very few businesses who will not benefit from this work, but if you end up being one of them, I wouldn't feel right keeping your money. For that reason, refunds are available within 14 days of purchasing.
There is one caveat, though: I ask that you send me any work you've done in the program thus far, and a note about why this program is not the right fit for you. I want to make sure you're making the right, most aligned and empowered decision for your business, and will help you navigate the best next step without any bias.
Please email me directly at firstname.lastname@example.org with subject line "Refund Request" to discuss.
If your business is large or complex, or if you have extensive design needs, I can facilitate a custom Brand Capsule experience for you.
We move through a 1.5 day workshop to uncover the raw material, then synthesize our findings together in an Ideation workshop. Our typical delivery time is 1-2 months, depending on everyone's availability.
Post-Capsule, we can carry the strategy through to logo design, website design, marketing & content strategy, photography and videography (location dependent), and more. Visit studiococreative.com to learn more.
I believe there is a new way to build impactful businesses & brands. A simpler way. A lighter way. A way that is rooted in purpose and authenticity. A way that cuts through the noise and lets the heart & soul of your business shine through. A way that creates deep resonance and lasting impact with the people you are here to serve.
I believe most business’s challenges can be solved by going to the root, the core, the brand. Knowing who you are, what you do, who you do it for, and why. I believe some rules are meant to be broken if it means showing up in integrity & truth (and intelligent positioning). I believe in resonance. Alignment. Co-creation. And I believe that the best brands are built from the soul up... and lived from the inside out.
My purpose is to (re)connect you with your purpose — to uncover the best and truest version of your brand, chisel it away, polish it up, and put it out in the world so that those who need you can find you.