Do you feel like your business has veered off course, but you can't pinpoint where or why? Work through this audit to uncover what's out of alignment — and what to do about it.
In my 10+ years as a brand consultant, marketer, and entrepreneur, one thing has become very clear: building a magnetic brand is contingent on how well you know, listen to, and trust yourself. I spent years trying to build my business the 'right' way, but once I let my soul take the driver's seat, everything changed. Now, this is what I'm here to teach you: soul first, then strategy... creating alignment (and success) from the inside out.
This isn’t any ordinary brand strategy. The Brand Capsule® is your business's declaration, foundation, and orientation. Here, you will uncover the soul, strategy, and style of your business, and learn how to align it across all layers of your brand & business.
My proven 9-step process has been designed to extract your wisdom, passion, and expertise, and synthesize it in a way that creates alignment, consistency, and meaningful results — creating a guiding light for every business decision to come.
At our core, every human deeply desires to be truly seen — and yet being seen is one of the most terrifying things. We simultaneously crave it yet reject it. We want it to come effortlessly, yet work hard to prevent it from happening. But as entrepreneurs, it is our responsibility to allow ourselves to be seen. In this 60-minute workshop, I'll walk you through the 3 pitfalls that are getting in your way of shining your light... and how to overcome them.
If you’re a soul-led entrepreneur, you have likely experienced moments of tension in your business. As you grow, parts of your brand, or business model, or content, or offerings, or clientele, etc. will start to feel 'off' or sticky. In this blog and video, I share how to recognize those moments of tension, how to move through them without burning out, and teach you my exact framework for uncovering the next evolution of your business and brand.